The M100 Sanssouci Media Award 2007 was presented to the musician, Africa activist and founder of Live AID, Bob Geldof. The award was given by the M100 Sanssouci Colloquium Board in recognition of his personal service to the causes of freedom and human relief and especially the struggle against poverty and disease in Africa.
The laudation was given by Giovanni di Lorenzo, publisher of the weekly “Die Zeit“. Geldof is “a do-gooder in the best sense of the word“, said di Lorenzo in his speech and particularly emphasized his personal commitment to peace, humanitarian aid and his fight against poverty in Africa. In his acceptance speech, Bob Geldof called upon Germany to play a leading role in overcoming poverty. This country and its economy had still not yet recognized the enormous significance of the African continent.