12 steps path to media business HELL
1st STEP GIVE ME THE ANSWER!
Answering tons questions: what, when, how, who, where, etc.
But at first: WHAT FOR??
Long answer will be your mission
Short answer will be your mantra
Short practice: trying to formulate mantras of students‘ projects
2nd STEP ANALIZE IT!
Short list of annual reports from different media analytic organizations (KPСB, Reuters inst, MIT MediaLab etc) and other Russian language media resources. Looking for references. Analyzing. Picking.
Practice: evaluation of past trends
3rd STEP DREAM ON!
Fill in your wish-list
Cut off your wish-list
Practice: how to reduce your expectations
4th STEP SELECT IT!
Office (or not)
5th STEP COUNT IT!
List of financial and organisation reports
6th STEP DIVIDE IT!
Practice: making workflow schemes
7th STEP WRITE IT!
Drivers of audience
Practice: define your advantages
8th STEP DISTRIBUTE IT!
9th STEP COOK IT!
Pilot (beta) version
Photos and illustrations
10th STEP LAUNCH IT!
11th STEP EVALUATE IT!
Practice: obseving types of reports
12th STEP REWRITE IT!
Change or die!