I studied Broadcast Journalism and European Studies. I have since specialised in strategic communication for public bodies, such as EU Institutions and the German federal government.
I have worked under President Juncker at DG COMM, setting up the media monitoring, analysis and social listening infrastructure. Apart from advising EU Institutions and public figures on their public relations, I have also worked in the Private sector.
I was Chief Digital Officer at EURACTIV, leading the IT, Marketing and Communication team and I was head of Strategy & Insights for EMEA & APAC at Brandwatch.
My work and efforts in communication were noticed; in 2018, POLITICO Europe named me one of the Top 20 Women shaping Brussels.
After some time in Brussels, I decided to return „home“. Currently I am head of digital communication at a newly founded state start-up, reporting to the Federal Ministry for Transport and Infrastructure.
I joint a group of academics for a research project on the Juncker Commission, which will be published in October 2020. My personal research focus is the politicisation of the Digital Single Market under the Juncker Commission. The title: European Digital Single Market or the collective failure of individuals.
My latest heart project is participating in brainstorms, lectures and mentoring, thanks to Tom Moylan and the University of Brussels for giving me a platform to discuss „The New Media Environment: Conflict, crisis and Communication“.