Workshop 2: Jakub Gornicki – M100 SANSSOUCI COLLOQUIUM

Workshop 2: Jakub Gornicki

Building up a new journalism project/startup

Purpose of this workshop is to give participants know-how how to focus on building their journalism activities – whether it’s creating startup or starting up a new projects.

Defining goals and audience

Ideas are nice but it’s very important to test them before even starting to work on them.

who is the project for?
who has done similar work? why they succeeded or not?
challenging your own ideas
understanding needed resources and team
coming up with a budget and timetable

Building the team

How to create a modern team or newsroom to run project/startup.

why you need not only reporters
creating a flow in the team – from reporters, through designers, to coders and mentors
providing tools for internal work
motivating the team

Fundraising

How to get money for your project? We will go through:

crowdfunding platforms
successful and unsuccessful campaigns
funders/donors map for journalism in CEE and globally
general rules for thinking about approaching donors
current trends which get funded easier

Delivering success

Or – how not to fail. Most of the ideas quickly run off after the early enthusiasm after hitting first hiccups. Understanding why this happens greatly increases your chances of successfully finishing started idea.

going through project phases
defining motivating yet achievable goals
keeping the team motivated
promoting the idea
creating buzz

I am very moved, especially because I was not expecting to hear these words, which are like an embrace for me. So I want to thank you for this award, for the incredibly moving words of Giovanni di Lorenzo, for this wonderful sky that has welcomed me to Potsdam, and also to thank the Federal Chancellor for her touching words, and for her encouraging presence. Because the awareness raised heartens me a lot more than words. Roberto Saviano, M100 Media Award laureate 2016
It is a great honour for me to be here and receive this great price. It's a very big day for me. I thank Federal Chancellor Angela Merkel and Dr. Joachim Gauck for the kind and strong words, and for their appreciation. Thank you, I will never forget this day! Kurt Westergaard, danish cartoonist, M100 Media Award laureate 2010
At the same time, today’s prize is an appeal to all persons who hold positions of responsibility in governments, in culture and in the media: be steadfast, value-oriented and also COURAGEOUS when irresponsible persons and powers undermine or relativise our values of freedom. It is a virtue to yield to a convincing argument, but it is cowardice to yield to a threat from enemies of freedom. Joachim Gauck in his laudation to Kurt Westergaard, 2010
I receive [this award] with an immense joy, happiness and humility also, because I think by being with you today here, I am receiving this price in the name of those who are still suffering in the jungle of Colombia and of those in the world that are living in similar conditions and who cannot speak for themselves freely. Ingrid Betancourt, M100 Media Award laureate 2008
But I have to say that in our modern society the media has a very, very particular responsibility, also for the European idea. And I hope that the event today – and the events which will follow – will help us to communicate better, to explain better and to convince people that Europe – and acknowledging all the problems, the mistakes and the deficits – […] that at the end of the day the idea of European integration is the best idea that we have ever developed in our history. Günther Verheugen, former EU-Commissioner, in his keynote speech 2005

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